All the deliverables that are included in this package are listed below, plus some extra things. ;)
The studio, where all the design happens.
Lots of notepads & coffee.
Some kind words from some happy clients.
bossbabe & founder of Flightfud
explorer & founder of Wakeful Travel
entrepreneur & founder of Tune
Nikiya intuitively understands design, branding & marketing & has a pulse on a variety of industries & trends. She's really passionate about working with businesses at various stages, from start-up to fully operational & takes the time to really understand your business!
Nikiya is a great listener & offers helpful suggestions that make organizing & managing my business easier! Which is not even part of her job description! You can tell she’s passionate about making people’s dreams come alive & thrive.
One of the best things about working with Nikiya was the organization. I always knew what I needed to do, what I was waiting for & when I could expect it. I've worked with freelancers & I don't hear back for a week. I liked that there was a clear project outline & clear path from the start.
• You picked up a cheap starter logo & now you’re ready for something custom made for your company
• You are using 5 different fonts & you want to streamline things
• You want to feel confident about the branding elements you currently have
• The quality of your current visual identity doesn’t match up with the quality of your business
• You have a business idea or two & you don't know where to start
• You want a cohesive brand in order to attract clients you want to work with
• You’re seeking a visual identity that sets you apart from others in your industry
• You want to feel confident about your business, which means taking things to the next level!
Before we start, I will discuss in depth your business goals and plans. A lot of clients come to me with conflicting ideas about what they want or the direction they’re headed, and that's why it’s important to gain clarity right at the beginning. I ask you to fill out a branding questionnaire and then I offer you a free 20-minute in-depth consultation before any project commitment is made. You can book at the "pick a date & time" link above!
My goal is to build a brand you love, so I never finalize a project before the client is happy with the result. I'll ask you to “pin” 15-20 images on Pinterest, which helps me to create a mood board (or two) using some of your chosen pins. However, I do charge for the design of one logo, this is not an endless process. You get up to three revisions on that logo. If you are still unhappy with the logo after three revisions (although I can say this have never happened) then we can take another look at the direction to ensure we're on the same page.
If you have a tagline for your business, you’ll want a logo that includes that tagline, and one that doesn’t. Different shapes and sizes of the same logo are often needed across the various online platforms. A centred logo looks best with social profiles like Instagram, but you will want a rectangular logo next to the navigation bar on your website. A brand needs to extend over multiple platform, so variations are needed.
Two font families that complement each other to use on your website, print material, marketing & other materials.
It’s best to stick to 3-6 colours for your brand for the sake of consistency. Think of Tiffany’s, for example. What colour comes to mind? The exact colour name is Pantone "1837 Blue,” but because it is so recognizable, it has become known as Tiffany Blue. A specific colour palette helps customers instantly recognize your brand.
A brand board will keep you focused on your brand elements when you create Instagram posts, ads, marketing materials and even letterheads for your business. It's also the perfect tool for freelancers who may be helping you with your website, or specialists, employees and even investors who are involved with your business.
The favicon is the little icon at the top right of the tab on your website. A great example of a favicon is Google's. Go to the Google search page right now, and look at the top corner of the tab. They don’t place their entire logo here, just the G, which is instantly recognizable. This detailed kind of branding really adds the professional touch to a website.
I always ask for a 50% deposit and a signed contract to hold your spot in my schedule. Once revisions have been perfected, you will be invoiced for the remaining costs of the project. Once the final deposit is paid, I package up all design files and send them to you via Dropbox.